Why Companies Hire Public Relation Agencies

Communication plays a very important role in today’s world. Whether it is between two individuals, two companies, or between an organization and the public, it is necessary and could not be ignored. PR refer to the relations existing between the public and the organization. The agencies that helps in making these public relations are referred to as PR agencies. Or, in other words, the agencies that provide effective communication between an organization and the public are known as public relations agencies. Maintaining effective public relations have become a very important part of every organization these days and the companies could not survive without these.

One of the major reasons for companies hiring PR agencies is that they do not have time to do that. As you cannot switch on and off SEO, in the similar way you cannot switch on and off the PR. Building public relations is not an easy task and takes a considerable amount of time. To attain a strong PR value, a great deal of effort is required. Greater the amount of effort delivered, the more PR value will be there. Because of lack of time, the companies directly hire the PR agencies that help in making strong relations with the people.

A Public Relations agency plays a very important role in brand building. These agencies promote social interaction with the people, social media, events and many other activities. People come to know about the companies and their products with the help of these agencies at the right time. It helps in promoting their brand name. It also helps companies in attracting more clients and the client’s stability is also maintained. If a company has a good image and name in the market, more and more people would be attracted towards it.

Moreover, with the help of public relation agencies, companies can promote their products and services. These agencies can give you new ideas that could help you to put steps up in the market. They know how to deal with a product or a service and help in revitalizing a product. They can even promote those products that you find useless and dead in your company. Also, they can help a company in maximizing a launch. If a company has spent a great deal of effort and time in launching a product, it may happen that the product fades away without giving you any profits. A public relations agency helps in avoiding such circumstances and they have great knowledge about maximizing the launch of a product and putting it up in the market.

The market is very crowned. Most of the businesses like to be among the top in the market. In such cases, hiring PR agencies becomes very beneficial for an organization and helps them in promoting their business. If the agency is good, it will help in building the strength of the company. Because of the above all mentioned reasons, most companies today have PR agencies associated with them.

Maximize Your Company’s Exposure With Public Relations

Don’t be afraid to admit it, but for many people PR means “press release.” However, what it really means is public relations (PR) which sometimes is a misunderstood marketing concept. PR activities differ based on the branding and image you want for your company. Large corporations usually employ public relations professionals and/or secure external PR firms. Small to mid-sized business might not be doing any public relations activities – but should they really go without?

It turns out developing a strong public relations strategy is a critical part of the marketing mix and can be essential to the success of many small to mid-sized businesses. There are The 3 P’s that I recommend:

1. Promote news via press releases and a proactive approach to the press
2. Participate in trade shows and conferences
3. Pursue editorial opportunities in relevant publications

Promote News for Maximum Exposure

Press releases based on relevant and timely news can gain your company valuable exposure on many web sites, social media, blogs, videos, and other areas. However, your news will yield hundreds of impressions with your target audience if executed with a press tour before the release date. And if you have already created key words linked to your web site (via search engine optimization SEO), you can quickly draw customers to your web site. Your press release, collateral, messaging and web site need to be consistent and have a call to action.

Participate in Conferences and Leverage your Personal Brand

Public relations professionals can also help research worthwhile speaking opportunities at conferences and trade shows relevant to your industry. As a speaker, you usually don’t pay other than personal expenses to speak or contribute to a panel. In addition, you can do personal and company branding while gaining access to prospects and partners. Plan to contact conference representatives about 6 months in advance of an event. This exposure also helps you gain personal branding by being viewed as an “industry expert”.

Pursue Editorial Opportunities and Become an Industry Pundit

Another activity a PR professional can pursue is finding relevant articles in the publications your customers and partners read. Usually you can find an editorial calendar on the publication’s web site and articles in which you might be able to contribute content. Your public relations representative can “pitch” the reporter and many times as a next step, get the reporter to agree to interview you (or one of your customers) while referencing you as a “source.” In some cases, the reporter might write an entire article dedicated to your company. Always position yourself and your key executives as “industry experts.”

Take the Next Step with Public Relations

These public relations activities – The 3 P’s – can propel your company to the next step and increase its exposure and revenue. External PR firms and your internal marketing resources can explore these activities. Although there are more than the three activities listed above, you can confidently say that you know that public relations is not just a “press release” – but an important vehicle in the marketing mix and a next step strategy which will give your company maximum exposure.

The Important Role Of Public Relations

Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.

Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding.

Public relations is effective in helping:

* Corporations convey information about their products or services to potential customers

* Corporations reach local government and legislators

* Politicians attract votes and raise money, and craft their public image and legacy

* Non-profit organizations, including schools, hospitals, social service agencies etc. boost support of their programs such as awareness programs, fund-raising programs, and to increase patronage of their services

Public relations in present times employs diverse techniques such as opinion polling and focus groups to evaluate public opinion, combined with a variety of high-tech techniques for distributing information on behalf of their clients, including the internet, satellite feeds, broadcast faxes, and database-driven phone banks.

As public image is important to all organizations and prominent personalities the role of public relations specialist becomes pertinent in crisis situations. Public relations agencies provide important and timely transmission of information that helps save the face of the organization. In the words of the Public Relations Society of America (PRSA), “Public relations helps an organization and its public adopt mutually to one another.”

Experienced public relations agencies have formulation press releases into which they can plug the company news, as well as a targeted list of publications for their industry. Truly good public relations agencies generally have a good working relationship with key reporters, boosting their chances of getting coverage. Some public relations agencies deal only with large, established clients, while smaller boutique public relations agencies specialize in certain areas.

At present public relations as a career option exists in private companies or government institutions that actively market their product, service and facilities. Public relations training courses are widespread in educational institutions. According to the U.S. Bureau of Labor Statistics, there were 122,000 public relations specialists in the United States in 1998 and approximately 485,000 advertising, marketing, and public relations managers working in all industries.

Most public relations practitioners are recruited from the ranks of journalism. Public relations officers are highly trained professionals with expertise and knowledge in many areas, for example shareholder management during a crisis, the evolving role of the in-house public relations professional, account management skills for public relations, an introduction to financial public relations, an introduction to consumer public relations, an introduction to public relations software etc.