Why Are Public Relations More Effective Than Ordinary Advertising?

You are dying to create an impact of your brand in the mind of your target customers. You think advertising is the best and the most effectual method and so you search every nook and corner of the city and pick out an advertising agency you think is the best. Needless to say, a huge amount of money goes into this venture but I am sure you won’t mind that, foreseeing the impact you believe it is going to create in your niche market. Finally one fine day, your advertisements are all over the TV screens. You find it funny, innovative and effective and lie back relaxed in your seats deeming you have done a good job. You dream of customers lining up in front of your store to purchase your services or products. Now, does it look like I am speaking about you? If so, Wake up!

The real question as regards advertising is how far you have succeeded in associating your brand with the advertisements and if whether your brand name can be retrieved from the minds of your targeted customers at least when they see your product on shop-shelves. Some of the advertisements might get real lucky and create long-lasting impressions in the minds of customers, but this need not be the case always.

There is a famous quote which goes like this “While adverting is paid for, publicity is prayed for”. The credibility factor that is associated with public relations and publicity for your products and services is always much more when compared to traditional advertising. Let it be the shell life, costs or the implied endorsements-no matter how you view it, public relations gain an upper hand. With the ultimate goal being behavioral change, it is quality that matters the most in Public relations. While advertising and marketing can be traced back to you, Public relations in most cases come from third parties and hence play a significant role in branding your product or service. In spite of its glamorous outfit, Public relations has got much more effect and meaning attached to it.

When compared to advertising, public relations are far more economical and reach out easily to your targeted customers in masses. It throws light upon the real and actual demand that the product or service has in the market and thus facilitates in creating awareness on a wide scale. Relationships with the media help you to get out of the conventional in-house communications. If your competitors are not employing Public Relation techniques, then you are always on the better end by reaping the very many benefits that are gifted by Public relations.

Think twice if you believe the exclusive way to market your product and service is advertising alone. A bit of both would always be better and it is the best if your marketing plans give predominant importance to public relations. If Public relations did not form a part of your existing marketing agenda, it is high time to implement them!

The Importance of Public Relations As Part of Your Marketing Mix

What is the importance of public relations? Most small businesses do not invest in public relations (PR); however as a small business owner, you need to commit to a PR program for your business growth. What’s the return on investment for public relations? Building a stronger brand identity will result in more awareness and credibility for your business and its products or services. Higher awareness will help you to gain market interest and market credibility.

What is a definition of public relations?

PR is about using communication tools and strategies to build relationships with various “publics”, such as the business community, customers, suppliers, media, government levels and more. Traditionally this is done through press releases, radio, television, newspapers and magazines. In today’s digital online environment however social media and social networking have become part of an integrated public relations program. PR can influence people’s perceptions and opinions.

Your PR plan needs to focus on building awareness of, and image for, your business and its products and services by:

  • Producing stories and articles for media outlets (both online and offline); Making connections with local media;
  • Monitoring relevant media channels (such as social media monitoring) for public comment about your business, your marketplace and even your competition;
  • Developing a crisis communication plan and managing crises that arise and threaten your business and/or product image;
  • Getting involved with the community and target market through special programs and participation in events;
  • Developing a social media plan to connect with online social networks (there are more than 300 but the main networks are Facebook, Twitter, LinkedIn); including social media news releases, blogs and forums.

Most public relations plans focus on first identifying the challenge, then building the objectives of the campaign, next building the communication tactics and messages, and finally monitoring results and revising as necessary. This work needs to be ongoing: first one challenge (such as brand recognition), then another challenge (such as brand credibility), then another challenge (such as new product introduction), and then so on.

In today’s digital environment, PR campaigns can be rolled out very quickly, and the impact of the campaign can also be very quickly measured. Public relations will help you launch social networking programs. Learning how to use PR in your small business is key: social media and social networking provides you with low cost communication channels but you still need to learn what to say, and how to say it or you can hurt your brand identity.

Successful small businesses focus on a mix of public relations, social media, online and offline advertising, direct marketing, and personal selling as part of their marketing efforts for building their brand. Strengthen your marketing plan by adding PR to the plan and ensuring that you build measurements into the campaigns: you need to know what works, and what doesn’t work in communicating with your market and with your public.

Advertising and Public Relations India

Want to create a favorable image amongst audience, if your answer is yes; then simply go for companies offering advertising and public relations in India. There is a very thin line of differentiation between advertising and public relations in India as both are the means of getting popular. However, this is a wrong conception as advertising is basically done to sell and market the product and services whereas public relations is done create a positive image about the company.

In recent times advertising and public relations in India has come a long way and now it has become more competitive and also effective. If we look into advertising service we come to know that it is a very complex business which primarily emphasizes on new innovations, ideas, technologies and even lifestyle trends. However, public relations depend upon the foolproof planning and also popularity. If we compare the two costs wise you will come to know that both are of approximately same cost as both have their own significance.

While selecting advertising and public relations in India people are ought to a lot of extensive research as both are the best medium so selecting the best among two involves a lot of work. If we talk about advertising, it is somehow difficult to measure or even predict the response of the audience whereas, in public relations at times you get instant feedback and also it is done with other back up plan too. Both have their own share of advantages and disadvantages that’s why people select them according to their needs and requirements.

According to few experts, advertising has a cutting edge over public relations as it can be done in television, radio, newspaper and now even internet. Public relations are done on same ground but somehow lacks in that required punch.

Both advertising and public relations in India are equally important and also very helpful in creating a favorable image amongst public. If you wish to have a positive image so that you can further reap profits then it is wise to select the company providing best and competitive advertising and public relations in India. If you wish to know details and updates regarding advertising and public relations in India then Pitch is there for you.

Therefore, for more information on advertising and public relations India, advertising and marketing services, effective public relation and media public relations please visit www.pitchonnet.com .